London . 2018
STI Awareness. Changing the stigma around STI tests.
Statistics shows a high increase of STI’s amongst young people and primary research indicated that there is a lot of myths regarding how STI tests are taken. This project aim to destroy the stigma around the tests. By portraying the tests as easy and quick, by including a sense of humor appropriate for the target group, it will hopefully inspire more people to get tested for STI’s.
The QR code redirects the viewer to SH24, a website where UK citizens can order a free, self-test kit straight to their homes. This just shows how easy it is to get tested.